Training For Internet Marketing Success

The Take Control system addresses the Three Marketing Obstacles stopping many small local businesses from achieving everything they deserve:  Time, Money and Internet Marketing Skills.  Here’s how:

  • SKILL – Our video lessons are presented in simple doable steps that any small local business owner will be able to understand and accomplish.
  • TIME – Most learning segments are under 15 minutes in length, with instructions that can be followed in roughly ½ hour or less.
  • COST – Offered as a free resource from Rural Tourism Marketing Group.

Scroll down to read what is covered in each of the training modules.

Here is the introductory video for the first three modules:

The core product for Take Control is a Four-Part Modular Approach to learning Internet marketing skills.

Here is what you, a small local business owner can expect to learn:

Module One – Take Control of What Is Being Said About You Right Now.

You will build confidence and see immediate results in the first module as you create the foundation for your Internet Marketing Strategy.

  • You will  learn how to claim your business on Google Business and other local business pages.
  • You will learn how to take control of your presence on review sites and how to monitor and respond to what is being said about your business.
  • You will learn how to regularly and effortlessly monitor what is being said online about your business, industry and even competitors by using Google Alerts.

Understanding these basic processes is the foundation for later internet marketing efforts.

Module Two – Take Control of Your Understanding of Internet Marketing

The basis for effective internet marketing is the ability to listen to and connect with your identified Perfect Customer. This module is the foundation for everything else that follows. This mini-course in inbound or content marketing and prepares you to manage every aspect of your internet marketing strategy.

  • Learn how to identify and target your Perfect Customer, locating them online, and listening and responding to their needs and interests.
  • You will learn how internet marketing differs from traditional marketing – the attraction focus rather than the interrupt focus.
  • You will learn how social media works by learning how to use Facebook to build relationships with people your business depends on, your loyal customers. .

Module Three – Take Control of Your Website

Your website is your homebase online. Internet trainer Kim Solga teaches you how to be in complete control of your own website.  It is your online storefront designed to attract and serve your Perfect Customer.

  • You will learn the attraction or inbound marketing techniques necessary to bring customers to your website.
  • You will learn how to use those inbound marketing techniques, basic SEO skills and quality content creation to build your website page-by-page.
  • WordPress is the tool you will learn to use.

We know that many of our Take Control users have complex existing website problems that require technical capabilities and experience to solve.

Other Take Control users would rather apply their limited time to learning internet marketing skills and leave the nuts and bolts of website building to webmasters.

We have an affordable option for these members. Read more about our Hire a Tech Services.

Module Four – Take Control of Your Conversation With Your Customer and With People Asking For Information

You will learn methods for keeping and serving loyal customers and followers by regularly communicating using blogs and email marketing.

  • You will learn the basics of creating and maintaining a blog as part of your WordPress business website.
  • You will build confidence by creating six months worth of customer-focused topics.
  • You will learn how to use email marketing to stay connected with customers and prospective customers.
  • You will be introduced to email marketing services like AWeber and MailChimp and discover how to subscribe to an email marketing service and use customer support to get needed assistance.

 

 

Learn the simple and doable steps to taking control of your internet marketing