Google’s been at it again.
Search engines are constantly changing. They have to, to stay ahead of people using so called “black hat” methods to manhandle their websites to the top 10 search results. Google is dedicated to giving searchers the best possible search results, NOT mangled results caused by someone gaming the system.
So you and every other business owner needs to stay on top of search engine changes. Google and the other big search engines are getting better and better at almost reading searchers’ minds.
Because we stress the importance of providing content on your website that your customer needs and wants, we’re fairly certain that you’ll weather all the Google changes pretty well.
The websites that are overly focused on their products and services, overusing certain keyword phrases without backing up those keywords with additional good content are going to get punished.
Your website isn’t a fix it and forget it billboard.
You should be aware of what kind of traffic you’re getting to your site,
- checking regularly to see if traffic is changing,
- learning which pages are getting the most attention,
- reviewing what keyword phrases are generating the most traffic.
Google Analytics can help you easily do this and it’s free. Setting up Analytics is simple. Signing up for a Google account will be your first step. If you have a Google Business Page (which you should) or a gmail account, you have a Google account.
For a complete guide and step by step instructions for using Google Analytics, go to the Google Analytics training site. There is hugely more information there than you may need, but if you’re a data lover, you’re going to be amazed by what Analytics can show you about your website traffic.
Have your webmaster add the necessary scripts for Google Analytics to begin tracking your traffic. It’s important to do this. Google Analytics makes it possible to act strategically as you work on your website.
Organic search is still incredibly valuable according to recent studies, so paying attention to your search engine placement is vital to your business success.
You’re too busy to spend time on website related activities that won’t improve your search engine placement. Besides knowing and understanding your customer’s needs and wants, Analytics data is your best free option.
Here’s more useful info about Google: